It is the first question every business owner asks and the one most agencies dodge: how much does a website actually cost? You ask for a price and get “it depends” and a request for a meeting. So let us do the opposite and give you real numbers and the honest reasoning behind them.
The short answer
In Ireland in 2026, a professional small business website typically falls into a few bands:
- DIY builders (Wix, Squarespace): roughly EUR 150 to 400 a year, plus your time. Cheap upfront, limited, and slower to rank.
- Freelancer or template build: roughly EUR 800 to 2,500. Varies wildly in quality.
- Hand coded custom build: from around EUR 2,500. Built for speed, ranking and conversions.
- Large agency: EUR 8,000 to 25,000 and up, often for the same outcome a focused builder delivers for less.
At Hyrozen, websites start at a fixed EUR 2,500. You know the full price before we start. That number is not an accident, so let us explain what goes into it.
What actually drives the price
Three things move the cost of a website more than anything else.
Pages and complexity. A five page site for a local trade is a very different job to a fifty page site with a booking system. More pages, more functionality, more cost. Fair enough.
Custom versus template. A template is fast and cheap because the design work is already done, by someone else, for everyone. A custom build is drawn around your business, your offer and the action you want visitors to take. It costs more because it is actual work, and it performs better because of it.
How it is built. This is the one nobody talks about. A site assembled in a page builder ships a pile of code that slows it down. A hand coded site has nothing it does not need, so it loads fast, ranks better and converts more. Same page count, very different result.
Why the cheapest option is usually the most expensive
A EUR 30 a month builder feels like a bargain until you do the maths on what it costs you. If a slow, generic site loses you even one job a month that a fast, trustworthy site would have won, it has cost you far more than it saved. The price of a bad website is not the monthly fee. It is the work you never won and never knew about.
That is the real comparison. Not EUR 2,500 versus EUR 360 a year, but EUR 2,500 versus the steady drip of lost enquiries from a site that does not do its job. We go deeper on this in our piece on custom coded versus Wix and Squarespace.
What fixed pricing gives you
Most of the stress around website costs comes from not knowing. Hourly billing means the meter is always running and the final number is a mystery. Fixed pricing flips that. You agree the scope, you agree the price, and it does not move unless you change what you asked for. No surprise invoice, no scope creep, no nasty conversations at the end.
So, what should you budget?
For most small businesses in Ireland, a serious, conversion focused website is a one time investment from EUR 2,500. Think of it the way you think of a van or a shopfront: a cost of doing business that pays for itself in the work it brings in, for years.
If you want a clear, fixed quote for your specific business, that is exactly what our web design service provides. Tell us what you need and you will get a real number, not “it depends”.
Want a fixed price for your website? Start a project and you will have a clear quote, not a runaround.